China Trade Week is a premier B2B trade event that connects international businesses with top Chinese manufacturers and suppliers. This dynamic exhibition showcases a diverse range of products and services across multiple industries, including manufacturing, technology, and consumer goods. Attendees can engage in impactful B2B meetings, uncover innovative solutions, and build strategic partnerships. As a crucial platform for global trade and market expansion, China Trade Week offers invaluable opportunities for businesses to explore new markets and strengthen their presence in China.
China’s “One Belt and Road” initiative is a comprehensive framework for organizing multinational economic development and trade which inspired the creation of China Trade Week (CTW).
Under the background of “One Belt and Road,” MIE has already successfully held several high-quality Chinese goods exhibitions in the countries along the route.
Established in 2013, China Trade Week had its first event in the United Arab Emirates which was warmly welcomed by the local business community. After a successful event in the UAE, it was followed by the first African event in Kenya which had an even bigger response.
CTW series of events has always been successful with more than 5000 government institutions and enterprises participating the event. After it was encouraged by the African Union to expand its scope, CTW is now hosted in Ghana, Kenya, Morocco, South Africa, Ethiopia and the UAE, with the intention of adding more countries every year along the “One Belt and Road” route.
With every government and industry support, the organisers of China Trade Week spares no effort to make sure that the best industries will be presented at the event. They spent weeks on the road, meeting companies from major provinces in China such as Jiangsu, Sichuan, Guangdong, Zhejiang, Beijing and Shanghai.
Pioneer in the Middle East non-exhibition market
Serving more than 80,000 exhibiting companies
Since then, MIE Groups and its sister company MassBetter Tourism have supported more than 120,000 companies small and medium enterprises alike in exhibiting in the Middle East and Africa and in expanding their business opportunities.
MIE Groups has also through its consultancy services opened doors to governments, and public and private entities to develop their trading channels in the new markets.
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