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The International Bake & Shop Expo will take place from October 12-14, 2020, at the Nanjing International Expo Center in China. Organized by Messe Nanjing and Shanghai Global Exhibition Corporation Limited, this premier event leverages Südback’s 40+ years of expertise in the European bakery and confectionery industry.
Covering the entire supply chain, the Expo is a key trade fair for Chinese bakeries, offering comprehensive support from raw materials and equipment to storage, franchising, and staff training. It will serve as a vital knowledge platform, sharing the latest industry trends with bakery stores, equipment producers, and F&B firms worldwide.
To position the International Bake & Shop Expo as the go-to platform for Chinese bakery chain stores by showcasing the latest innovations, products, and solutions in the baking industry.
Empowering bakery businesses with the tools, knowledge, and resources they need to stay competitive in a rapidly evolving market, while fostering collaboration across the industry.
Driving growth and innovation in the Chinese bakery industry by connecting businesses with international expertise, promoting the latest trends and technological advancements in the field.
The Expo offers a holistic view of the bakery supply chain, from raw materials to bakery equipment, staff training, franchising, and storage solutions, catering to all business needs.
With its foundation in Südback’s 40+ years of European bakery industry experience, the Expo brings global insights, trends, and expertise to the Chinese market.
International Bake & Shop Expo functions as a knowledge-sharing hub, providing bakery professionals with access to industry trends, cutting-edge technology, and essential training opportunities.
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The Expo is set to generate RMB 100 million (US$14 million) in promotional value for the Chinese bakery industry, reinforcing its status as a key event in the sector.
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By attracting international and domestic exhibitors and visitors, the Expo fosters cross-border collaborations and knowledge exchange, accelerating industry growth.
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Through its baker training and seminar programs, the Expo equips professionals with the skills needed to excel in the modern bakery landscape, ensuring continued development and innovation.
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The event supports the growth of bakery chain stores and F&B companies by offering a platform to explore new business opportunities, establish partnerships, and enhance brand presence.
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We are here to help you with any questions you may have while using our platform. For those seeking long-term support, we also offer extensive event management services to ensure continued success.
Since then, MIE Groups and its sister company MassBetter Tourism have supported more than 120,000 companies small and medium enterprises alike in exhibiting in the Middle East and Africa and in expanding their business opportunities.
MIE Groups has also through its consultancy services opened doors to governments, and public and private entities to develop their trading channels in the new markets.
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